ACCIÓ - Agency for Business Competitiveness
International eTrade
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International eTrade

Leverage digital channels to sell worldwide

Do you have an export company which is not yet online? Have you started selling through marketplaces and would you like to improve your presence? Leverage digital channels to generate new opportunities and international sales, and do not lose market share to other companies that are already doing so!

International eTrade is the boost your company needs to transform its DNA and leverage the new digital channels at your fingertips. Through this service, you will get training, individual advice, and support to implement your strategy in new markets.

Moreover, we offer you a specialized service to access the markets of the United States and China through ACCIÓ’s Field Offices. All of the above with a very clear goal: to test the sales strategy of your product in these two giants of online sales through the support of ACCIÓ’s offices. Thus, you will be able to validate your online sales project, find the best marketplaces, and define the best access strategy in these markets.

Do you want to export digitally? Take advantage of the momentum of International eTrade and activate your online channels to expand your international sales. Request your digital implementation plan in the United States or China now!

Discover the new International eTrade Coupons

Define a new international digital strategy for your company

Do you want to sell online in the US or China?

Request the service now or ask for more information

What does it offer?

The International eTrade initiative provides you with the knowledge and tools your company needs to leverage online channels and expand international sales through e-commerce. Thus, participating companies have access to the following services.

  • Open sessions: Sessions devoted to learning about the possibilities offered by digital channels in the internationalization of companies. These sessions are open to all companies and are organized throughout the year via ACCIÓ. Find out about upcoming sessions!
  • Grouped training sessions Collective sessions to learn about new methodologies, opportunities, and tools for designing an online internationalization plan. This is a 20-hour training course that is carried out in collaboration with several entities and agents in the e-commerce ecosystem. These sessions will open during the first half of 2021.
  • 60 hours of individual advice to improve your skills, analyze your presence in digital channels, define an online internationalization strategy, and design an implementation plan. This service will open during the first half of 2021.
  • Implementation. Support throughout the strategy implementation process. This implementation support is twofold: support at the source through ACCIÓ Barcelona and at the destination through ACCIÓ’s Field Offices, with the aim of validating the strategy in the market. This implementation is currently open in the United States and China, request the service now!


The International eTrade Open Sessions are held in collaboration with the School of Industrial Organization (EOI).

eTrade in the United States and China

The International eTrade initiative offers the possibility of validating your digital strategy in the two most important markets for online commerce: China and the United States. To make this possible, ACCIÓ offers you the local and specialized knowledge of its Field Offices to sustain the feasibility of your product or look for the most suitable suppliers.

Through the Field Offices, the company will receive full support during the implementation of its strategy in these two countries as regards several key aspects:

  • Market validation. Analysis of consumption of the online product, the consumer profile, the competition, or the search for the most suitable marketplaces.
  • Legal and barrier analysis. Analysis or support with the necessary registrations and procedures affecting the product, the incorporation of the company, the need for staff, or the analysis of barriers (tariffs, languages, trademark registration, or means of payment).
  • Product adaptation. Support in the process of adapting the product, pricing or communication strategy.

Due to its characteristics, support from China will also focus on analyzing the feasibility of entering products and services into the Chinese online market. On the other hand, in the US, implementation will also focus on analyzing logistic needs, finding suppliers, and developing a marketing plan.

This implementation service lasts two to six months for the company. Request it now or ask for more information!

Who does it target?

International eTrade is aimed at SMEs that are established in Catalonia, with their own product or service and international experience, but which have not yet started selling through online channels or do so very little.

Want more info? Contact us!

Cost and request

The Open Sessions and the Grouped Training Sessions are co-financed by the European Social Fund, ACCIÓ, and the Department of Industry, Trade, and Tourism and are therefore free for companies.

On the other hand, the International eTrade implementation service in the United States and China, which is carried out through the Field Offices, is co-financed by ACCIÓ, and the company will have to partially bear its cost. Want more info? Contact us!

Would you like to start selling your products on online channels in the United States or China? Request the service now!

Do you want to sell online in the US or China?

Request the service now or ask for more information

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