The Catalonia Trade & Investment Office in São Paulo is directed by Josep Maria Buades Juan. He trained In law and business administration and has extensive professional experience in Brazil as head of exports for a Catalan multinational and as president of the Catalan-Brazilian Business Club. There are a further three consultants at the International Office in São Paulo, which is located in the financial and business centre of the city, in the Olympic Village district.
Catalonia Trade & Investment Office in São Paulo opened in 1999 with a view to providing Catalan companies with access to what is one of the most difficult markets to enter, albeit with the greatest potential in South America. Through the International Office in São Paulo, many companies that deal in industrial systems, experience industries and chemicals and energy have done business in Brazil. The Catalonia Trade & Investment Office in São Paulo has also worked with companies from other sectors such as food, design and ICT.
The Catalonia Trade & Investment Office in São Paulo specializes in international innovation. Most of the projects carried out there involve marketing and assisting deployment in the country and a significant number of companies have used its soft landing service.