The Tech Tourism Cluster initiative
The Tech Tourism Cluster was born with the aim of grouping companies with hybrid business models involving technology and tourism, aimed at other companies or end consumers, along with actors of the technological and knowledge ecosystem, such as universities and technology centres.
The Tech tourism sector is made up of 371 companies in Catalonia, most of which are SMEs (76%), featuring 9,100 employees and a turnaround of over 1 billion euros. These companies operate in the fields of travel technology, consulting, booking management and connectivity or the facility management software, among others.
At this turning point of technological evolution, the cluster aims to become a dynamising factor and driver for all the companies that make up the Catalan tourism sector – an industry that has experienced a growing digitisation of its services over the last few years. In fact, technologies such as big data, artificial intelligence or the internet of things are increasingly present among companies.
The Tech Tourism Cluster, promoted by the General Directorate of Industry, through ACCIÓ, and the General Directorate of Tourism, was presented in March 2022 with the participation of the 24 companies and entities that make it up.